Market and competitive intelligence, on demand.
Understand your market, position against competitors, and build a go-to-market strategy grounded in real frameworks — without waiting on an agency or a research budget.
The challenges you face
Positioning by guesswork
Messaging and GTM decisions get made without a rigorous read on the market and the competition.
Research is slow or expensive
Agency market research takes weeks and costs more than most teams have to spend.
Strategy disconnected from execution
Campaigns launch without a clear strategic frame behind them.
Rigor, on demand
Market & competitive analysis
Get a structured read on your market, segments, and competitive positioning using STP, JTBD, and growth-economics frameworks.
Sharp GTM strategy
Turn your unit economics and ICP into a defensible go-to-market plan with clear priorities.
Grounded in your numbers
CAC, LTV, NRR, channel mix — the analysis is anchored to your actual metrics, not generic advice.
Use cases
- Build a positioning and messaging strategy
- Map the competitive landscape
- Design a go-to-market plan for a new product
- Diagnose a stalling growth channel
Expected outcomes
Illustrative example
Example: a positioning reset
A marketing lead briefs Gevara with their ICP and unit economics. The Council returns a JTBD-based positioning, a competitive map, and a channel-prioritized GTM plan — a foundation the team turns into campaigns the same week.
Make your next decision with conviction
Start free — no credit card required. Run your first board-grade analysis in minutes.